Microsoft is indeed trying to get rid of strange console names.
It turns out Xbox Series X is not the name for the new Xbox, but the name for many Xbox consoles to come. A Microsoft representative confirmed to Business Insider that the console is just called Xbox. Series X, in this case, is the model, which the representative said is designed to allow for other models down the line. “The name we’re carrying forward to the next generation is simply Xbox,” a Microsoft representative told the site. “And at The Game Awards you saw that name come to life through the Xbox Series X.” We don’t know the price for the new Microsoft’s console yet, but they specifically didn’t say if a less powerful, more affordable model is in the works.